Brand Communications
Client: Erie United Methodist Alliance
Role: Designer
Project Type: Brand Communications & Marketing Design
Overview
As part of my work with the Erie United Methodist Alliance, I was responsible for elevating the organization’s visual identity across print and digital platforms. The goal was to enhance brand recognition and community engagement through cohesive design and storytelling. Projects included social media campaigns, annual reports, letters, brochures, and event flyers that communicated the organization’s mission of compassion, service, and outreach.
My Role
Graphic Designer & Content Creator: Oversaw the development and execution of visual materials across platforms.
Social Media Design: Created and managed comprehensive social media calendars with engaging, brand-aligned graphics.
Print Design: Designed reports, brochures, and print collateral to support fundraising and outreach initiatives.
Brand Stewardship: Maintained visual consistency while modernizing elements of the organization’s evolving identity.
Design Approach
The design approach focused on authentic storytelling and community connection. I incorporated local photography to create a relatable and human-centered visual tone, using color, typography, and layout to reflect the organization’s values. Balancing new brand standards with legacy elements ensured a refreshed yet familiar identity that resonated with both long-term supporters and new audiences.
Collaboration and Process
Collaboration with the executive director and marketing manager played a key role in maintaining alignment with the organization’s vision. I worked closely with the communications team to plan and schedule social media content and coordinate messaging across channels. Feedback and iterative design reviews helped refine the visual direction throughout the process.
Outcome
The refreshed visual system strengthened the Erie United Methodist Alliance’s overall brand presence. Social media engagement increased through the use of localized, story-driven content, and printed materials effectively supported outreach and donor communication efforts. The cohesive visuals reinforced trust and recognition across all audience touchpoints.
Reflection
This project deepened my understanding of how design can bridge communication between organizations and the communities they serve. I learned the importance of flexibility in adapting to new brand systems while honoring existing visual traditions, ensuring that design not only looks cohesive but also feels authentic and mission-driven.