Data Visualization
Client: Erie VA Medical Center
Role: Designer
Deliverable: Multi-page annual report
Overview
The Erie VA Annual Report was developed to celebrate the facility’s 2023 accomplishments, programs, and community impact under the theme “Rooted in Trust.” The publication aimed to communicate transparency, pride, and connection with veterans and staff while maintaining a professional and accessible visual identity aligned with the Erie VA brand.
My Role
As the designer, I transformed complex departmental data into clear, engaging visuals that told the story of the Erie VA’s impact.
Analyzed and organized data from multiple departments to identify key insights
Designed data visualizations and infographics to communicate impact clearly
Developed cohesive layouts that unified written and visual content
Ensured brand consistency, readability, and accessibility across all pages
Prepared optimized print and web files while maintaining design quality
Design Approach
The creative direction focused on visual storytelling that reflected trust, integrity, and service.
I used a clean layout with strong typography, brand-aligned color palettes, and photography that highlighted real people and moments.
The balance of imagery, infographics, and structured data visualization created an engaging and informative experience for readers.
Collaboration & Process
I worked closely with the Erie VA communications team to gather content from healthcare departments, confirm program highlights, and review department submissions. The process involved multiple rounds of design drafts, data verification, and accessibility testing to ensure compliance with Section 508. File optimization was also a key step to maintain visual quality while reducing size for web upload.
Outcome
The final annual report successfully captured the spirit of “Rooted in Trust,” visually reinforcing the Erie VA’s mission and vision. The publication was praised for its clarity, design cohesion, and ability to make complex data approachable, becoming a valuable communication piece for both veterans and stakeholders.
Reflection
This project strengthened my ability to transform complex information into visual narratives that connect with readers. It also reinforced the importance of accessibility, collaboration, and thoughtful design in shaping how an organization’s story is understood and remembered.
